Customer stories
See how Shopify brands use Bily, what changed in their tracking, and what their ad accounts recorded.
From growing Shopify brands to established names
Look inside the customer results
Each story shows the tracking change and the account comparison. Read its measurement notes before applying the findings to your store.
Atari
Meta conversion signal infrastructure
Atari: 9.4 Purchase match quality after Bily
In a comparison of 14 complete days before and after Bily, Atari’s Purchase Event Match Quality moved from 6.4 to 9.4 and Meta CPM fell 12%. A later 21-day window connected 642 paid orders to valid Meta ad IDs.
-12%
Meta CPM
6.4 to 9.4
Purchase Event Match Quality
642
Paid orders with valid Meta ad IDs
Maison Fleurs de Bach
Meta conversion signal infrastructure
Maison: 9.4 Purchase match quality after Bily
Comparing 14 complete days before and after Bily, Maison’s Purchase Event Match Quality moved from 6.8 to 9.4 and Meta cost per purchase fell 14%. A later 21-day window connected more than 3,700 paid orders to valid ad IDs.
-14%
Meta cost per purchase
6.8 to 9.4
Purchase Event Match Quality
3,700+
Paid orders with valid ad IDs
Andrew Faris / AJF Growth
Meta signal infrastructure
Why Andrew Faris chose Bily after comparing it with Elevar
Andrew Faris compared Bily and Elevar using the same ads and ad sets. His account comparison recorded 28-day-click ROAS of 1.04 with Bily versus 0.74. Read the comparison and why he chose Bily.
1.04 vs 0.74
28-day-click ROAS
6.9 vs 6.3
PageView Event Match Quality
9.0
Bily Purchase Event Match Quality
Flowrette
Meta signal infrastructure
Flowrette: 72% more Meta event data after Bily
Seven days after Bily went live, 72% more event data was reaching Flowrette's Meta pixel. Comparing March 1 to 16 with March 17 to 31, CPC moved from €0.77 to €0.53, CPM from €4.09 to €3.37, and cost per purchase from €18.03 to €16.34.
-31%
Cost per click
-18%
Cost per thousand impressions
-9%
Cost per purchase
Diamants de Paris
Meta signal infrastructure
Diamants de Paris: more event data, clearer matching
One month after Bily went live, 65% more event data was reaching Meta. The preserved Event Manager views moved from seven tracked event types with none rated Great to 11 event types with eight rated Great. In the customer-reported first 15 days, CPC fell 22% and acquisition cost fell 14%.
-22%
Cost per click
-14%
Acquisition cost
8 vs 0
Great-rated event types
Odass Paris
Meta signal infrastructure
Odass Paris: comparing Bily with Shopify CAPI
Odass Paris tested Bily beside its standard Shopify CAPI connection. In the matched hour, Bily recorded 834 PageViews versus 609 and had nine Great-rated event types versus one. In the campaign views, cost per purchase moved from €36.32 to €24.16.
-33%
Cost per purchase
834 vs 609
PageViews in the matched hour
9 vs 1
Great-rated event types
Pohesia
Meta signal infrastructure
Pohesia: more Meta purchases as spend increased
With Bily, 57% more event data reached Pohesia's Meta pixel and Purchase Event Match Quality moved from 7.4 to 9.4. Between the preserved April 18 to 24 and May 3 to 9 campaign views, spend grew 1.9x while purchases grew 2.1x, bringing cost per purchase down 10%.
2.1x
Purchases
1.9x
Meta spend
-10%
Cost per purchase
Osée
Meta signal infrastructure
Osée: higher daily spend, lower reported cost per purchase
Over the three-month signal comparison, more than 50% additional event data reached Osée's Meta pixel. Comparing the preserved April 1 to 24 and May 1 to 7 campaign views, daily spend grew 3.1x while purchases per day grew 5.5x and cost per purchase fell from €57.08 to €31.91.
5.5x
Purchases per day
3.1x
Daily Meta spend
-44%
Cost per purchase
MyVariations
Meta signal infrastructure
MyVariations reports 25% lower Meta CPA after testing Bily
MyVariations already had Pixel and CAPI running on a healthy Meta account. In the parallel test, Purchase Event Match Quality moved from 7.4 to 9.4. After moving Bily live, the brand recorded 25% lower Meta-reported CPA alongside 30% more Meta-attributed sales.
-25%
Meta-reported CPA
+30%
Meta-attributed sales
7.4 to 9.4
Purchase Event Match Quality
Confidential e-commerce brand
Meta signal infrastructure
A six-day Meta comparison with 55% higher reported ROAS
In a six-day comparison with only 1.4% difference in spend, the campaign using Bily recorded 55% higher Meta ROAS, 26% lower cost per purchase, and 53% more reported purchase value.
+55%
Meta-reported ROAS
-26%
Cost per purchase
+53%
Reported purchase value