Destinations:

First-party tracking, server-side

First-party tracking, server-side

Server-side tracking and attribution for Shopify

Bily captures supported storefront, checkout, and order events, keeps observable first-party records structured, and sends conversion signals to named destinations such as Meta, Google, TikTok, Pinterest, and Snap.

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Capture Layer

Capture storefront, checkout, and order events.

Enrich events with order context.

Keep first-party signals structured.

Capture Layer

Capture storefront, checkout, and order events.

Enrich events with order context.

Keep first-party signals structured.

Forward Layer

Send clean events server-side.

Route conversions to Meta, Google, TikTok, Pinterest, and Snap.

Monitor delivery from one workspace.

Attribution Layer

Connect supported ad campaign and spend data with Shopify revenue records.

Compare recorded advertising performance across channels.

Review the source recorded for a Shopify order.

Data Quality Layer

Surface observable gaps in conversion records.

Monitor supported event match signals.

Diagnose observable tracking gaps.

FORWARD

SAVE

TRACK

ENRICH

FORWARD

SAVE

TRACK

ENRICH

Customer stories

Customer stories

Reported results with their measurement windows

Read reviewed customer stories with evidence notes, measurement windows, and stated result boundaries.

View all 10 case studies →

Atari official Futuristic Since Forever storefront artwork.

How Atari connected 642 paid orders to campaign decisions

Case Study

Jul 22, 2026

How Atari connected 642 paid orders to campaign decisions

Case Study

Jul 22, 2026

How Atari connected 642 paid orders to campaign decisions

Case Study

Jul 22, 2026

Maison Fleurs de Bach floral elixirs and French wellness products.

How Maison Fleurs de Bach connected 3,700+ orders to paid campaigns

Case Study

Jul 22, 2026

How Maison Fleurs de Bach connected 3,700+ orders to paid campaigns

Case Study

Jul 22, 2026

How Maison Fleurs de Bach connected 3,700+ orders to paid campaigns

Case Study

Jul 22, 2026

Andrew Faris, ecommerce operator and founder of AJF Growth.

Why Andrew Faris chose Bily after a head-to-head ROAS test

Case Study

Jul 22, 2026

Why Andrew Faris chose Bily after a head-to-head ROAS test

Case Study

Jul 22, 2026

Why Andrew Faris chose Bily after a head-to-head ROAS test

Case Study

Jul 22, 2026

Overview

Overview

Bily keeps supported commerce events structured, sends conversion signals to configured destinations, and makes the evidence behind reported attribution easier to review.

Bily captures every commerce touchpoint, improves event matching, and forwards clean first-party data to the ad platforms and tools that drive growth.

Purchase event

Tracking flow

Capture event

Match identity

Route data

Review outcomes

ONE STREAM

Track supported storefront events.

DATA ROUTER

Send events to configured destinations.

QUALITY MATCHING

Inspect event-match context.

GOVERNANCE

Keep data handling explicit.

Capabilities

One event workflow for supported destinations

Bily app connections and guided Meta setup

Bily cross-channel ads performance dashboard

Connect

Plug into your storefront, checkout, and ad platforms in minutes.

AD PLATFORMS

Forward clean events to Meta, Google, TikTok, Pinterest, and more.

ANALYTICS

Keep GA4, warehouses, and reporting tools aligned with first-party data.

COMMERCE

Connect Shopify and revenue systems without slowing down the customer journey.

Connect

Plug into your storefront, checkout, and ad platforms in minutes.

AD PLATFORMS

Forward clean events to Meta, Google, TikTok, Pinterest, and more.

ANALYTICS

Keep GA4, warehouses, and reporting tools aligned with first-party data.

COMMERCE

Connect Shopify and revenue systems without slowing down the customer journey.

Features

Core systems that power commerce data

Tracking, matching, and forwarding for supported commerce events, with destination and evidence boundaries kept visible.

Event Capture

001

Collect supported storefront and checkout events with a lightweight browser signal.

Identity Matching

002

Use supported identity context to prepare conversion signals for configured ad platforms.

Destination Forwarding

003

Forward supported first-party conversion data to named destinations including Meta, Google, TikTok, and GA4.

Pricing

Start with a 7-day free trial

Monthly or yearly through Shopify. Start with a 7-day free trial. Pay for 10 months once and receive 12 months of membership. Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Monthly

Yearly

2 months free

Starter

$660/yr

up to $25K monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Get startedGGeett ssttaarrtteedd

Growth

$2,220/yr

$25K-$100K monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Get startedGGeett ssttaarrtteedd

Scale

From $3,330/yr

$100K-$500K monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Get startedGGeett ssttaarrtteedd

Enterprise

From $10,000/yr

$500K+ monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Talk to salesTTaallkk ttoo ssaalleess

Optional Bily Email usage on monthly billing is capped at $5K per 30 days. Annual plans have no usage add-on.

Monthly

Yearly

2 months free

Starter

$660/yr

up to $25K monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Get startedGGeett ssttaarrtteedd

Growth

$2,220/yr

$25K-$100K monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Get startedGGeett ssttaarrtteedd

Scale

From $3,330/yr

$100K-$500K monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Get startedGGeett ssttaarrtteedd

Enterprise

From $10,000/yr

$500K+ monthly revenue

Your exact plan is selected from synced monthly Shopify revenue and shown before authorization.

Talk to salesTTaallkk ttoo ssaalleess

Optional Bily Email usage on monthly billing is capped at $5K per 30 days. Annual plans have no usage add-on.

Blog

Guides, product notes, and tracking playbooks

Practical writing on server-side tracking, first-party data, ad performance, and commerce infrastructure.

A stable sequence begins to diverge and is detected before it compounds.

Anomaly Detection: Catch Measurement Problems Early

Updates

Jun 16, 2026

Anomaly Detection: Catch Measurement Problems Early

Updates

Jun 16, 2026

Thin hourglass curves trace a signal through a central point on black.

Measurement Latency: Why Faster Feedback Matters

Updates

Feb 24, 2026

Measurement Latency: Why Faster Feedback Matters

Updates

Feb 24, 2026

Three possible signal paths cross before reaching one outcome.

Probabilistic Attribution Beyond Last Click

Updates

Feb 5, 2026

Probabilistic Attribution Beyond Last Click

Updates

Feb 5, 2026

Anomaly Detection: Catch Measurement Problems Early

Updates

Jun 16, 2026

Measurement Latency: Why Faster Feedback Matters

Updates

Feb 24, 2026

Probabilistic Attribution Beyond Last Click

Updates

Feb 5, 2026

Three live signal paths meet at one shared decision point.

Real-Time Attribution: Faster Feedback, Better Decisions

Updates

Aug 19, 2025

FAQ

Frequently asked
questions

READY TO GROW SMARTER? WE’RE HERE TO HELP

If you need custom destinations, enterprise volume, or migration support, the Bily team can help.

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Do I need to install every pixel myself?

No. Bily replaces scattered pixels with one lightweight tracking layer, then forwards events to the destinations you choose.

What integrations does Bily support?

Bily supports major ad platforms, analytics tools, and commerce destinations including Meta, Google, TikTok, Pinterest, GA4, and Shopify workflows.

Can I control where Bily sends data?

Yes. You decide which events are tracked, enriched, and forwarded. Bily keeps routing transparent so your team stays in control.

Is my data safe?

Bily protects customer data with authenticated, organisation-scoped access, permission and origin checks, signed-request verification where supported, and careful secret redaction. Our Security Overview documents the controls we can substantiate today and the claims we deliberately do not make.

How long does setup take?

Most teams can start tracking in minutes. Add the pixel, connect destinations, and let Bily begin forwarding cleaner server-side events.

What does Bily actually do?

Bily captures customer touchpoints, improves event matching, and forwards first-party data to the platforms that power your advertising and analytics.

Do I need to install every pixel myself?

No. Bily replaces scattered pixels with one lightweight tracking layer, then forwards events to the destinations you choose.

What integrations does Bily support?

Bily supports major ad platforms, analytics tools, and commerce destinations including Meta, Google, TikTok, Pinterest, GA4, and Shopify workflows.

Can I control where Bily sends data?

Yes. You decide which events are tracked, enriched, and forwarded. Bily keeps routing transparent so your team stays in control.

Is my data safe?

How long does setup take?

Most teams can start tracking in minutes. Add the pixel, connect destinations, and let Bily begin forwarding cleaner server-side events.

What does Bily actually do?

Bily captures customer touchpoints, improves event matching, and forwards first-party data to the platforms that power your advertising and analytics.

Server-side tracking and attribution for Shopify

Reported results with their measurement windows

How Atari connected 642 paid orders to campaign decisions

How Atari connected 642 paid orders to campaign decisions

How Atari connected 642 paid orders to campaign decisions

How Maison Fleurs de Bach connected 3,700+ orders to paid campaigns

How Maison Fleurs de Bach connected 3,700+ orders to paid campaigns

How Maison Fleurs de Bach connected 3,700+ orders to paid campaigns

Why Andrew Faris chose Bily after a head-to-head ROAS test

Why Andrew Faris chose Bily after a head-to-head ROAS test

Why Andrew Faris chose Bily after a head-to-head ROAS test

Bily captures every commerce touchpoint, improves event matching, and forwards clean first-party data to the ad platforms and tools that drive growth.

One event workflow for supported destinations