Flowrette: 72% more Meta event data after Bily

Flowrette has built an ecommerce world around flowers, craft, and objects that bring a little poetry into everyday life. Meta is a natural place to introduce that world, but the platform can only learn from the customer activity it actually receives.

The ads were already running. The weak point was the feedback loop between the storefront and Meta.

Flowrette connected Bily’s Edge Pixel to send supported commerce events through a first-party, server-side path. Seven days later, 72% more event data was reaching its Meta pixel.

First, Meta received more of the journey

Bily gave Meta more examples of what shoppers did after the click, from discovery through purchase. That meant more real customer behavior was available to guide delivery and optimization.

That is the job of conversion signal infrastructure. It makes more of the real commerce journey usable by the system buying the next impression.

Then the account became more efficient

The preserved campaign views compare March 1 to 16 with March 17 to 31. CPC fell from €0.77 to €0.53, a 31% improvement. CPM moved from €4.09 to €3.37, down 18%. Cost per purchase moved from €18.03 to €16.34, down 9%.

Because the existing ads stayed in place, Flowrette did not need a new creative concept to see the change. The improvement appeared around the media engine it was already using.

What this shows about Bily

Bily can strengthen Meta’s feedback loop without turning the project into a campaign rebuild. It captures more supported events, improves the identity carried with them, and gives the platform a richer stream of conversion feedback.

For Flowrette, more signal arrived first. Cheaper reach, traffic, and purchases followed in the account comparison. That is a much more useful outcome than another reporting dashboard.

Results reflect Flowrette’s seven-day signal comparison and the preserved March 1 to 16 and March 17 to 31 Meta account views. Performance varies by brand, offer, market, campaign mix, and media strategy.