Changelog
Changelog
What’s new in Bily
Follow the releases, fixes, and lessons that shape Bily. Start with the latest improvements or explore the product’s history, back to the first public prototype in May 2022.
Generated comparisons
Read conversion and click-through ratios as percentages
Read conversion and click-through ratios as percentages
Supported conversion and click-through ratios now appear as percentages in generated comparison tables, metric cards, and evidence views. You can compare current values, targets, and changes without translating decimal fractions. Explicit formats and ordinary numbers keep their existing display.
Improved
Consistent percentage formatting for supported conversion and click-through ratios.
Fixed
Raw decimal ratios appearing beside percentage-based metrics.
Reporting periods
Keep report totals tied to the selected dates
Keep report totals tied to the selected dates
Today and Yesterday now use the commerce data for the requested period in the store’s time zone. Related channel and campaign views use the same reporting version, preventing a date or level change from showing totals prepared for a different window.
Improved
Today and Yesterday use the requested store-local reporting period.
Related channel and campaign views share a consistent reporting version.
Fixed
Date changes leaving totals from a different reporting window.
App recovery
Recover an open session after an app update
Recover an open session after an app update
When an open Bily session falls behind an app update, the app makes one recovery attempt. If startup still cannot finish, it offers a reload action so you have a clear next step.
Improved
Open sessions attempt recovery once when an update makes the current screen out of date.
Fixed
Stalled startup screens leaving you without a reload action.
Audit counts
Understand what each tracking count represents
Understand what each tracking count represents
Tracking audit labels now distinguish source records, inspected setup, and observed page activity. The event-path view separates configured routes from observed activity and confirmed delivery, so a setup count cannot be mistaken for proof that events arrived.
New
Separate configured event routes, observed activity, and confirmed delivery where evidence exists.
Improved
Count labels identify source records, workspace objects, inspected units, and observed activity.
Fixed
Different inventory counts appearing to represent one total.
Tracking audit
See the evidence behind your tracking score
See the evidence behind your tracking score
The public tracking audit now shows the score with its category drivers and observed evidence. A priority plan helps you choose what to inspect next, while separate labels distinguish confirmed problems, checks needing review, and unavailable evidence.
New
A priority plan for supported follow-up checks.
Improved
Category drivers and observed evidence appear beside the score.
Missing evidence and checks needing review have distinct labels.
Fixed
Untested or unavailable evidence appearing to be a confirmed failure.
Product moments
Review and name product moments during onboarding
Review and name product moments during onboarding
Review standard and custom product moments in one onboarding view, keep the names you approve, and approve the remaining unresolved moments together. Supported reports use those reviewed names. Automatic installation is a separate release.
New
One onboarding view for standard and custom product moments.
One action to approve the remaining unresolved moments.
Improved
Approved names stay with supported reports.
New proposals reopen review while preserving approved names.
Fixed
Reviewed custom moments disappearing from the available list.
App setup
Resume setup where you left off
Resume setup where you left off
The Shopify installation handoff now keeps its status and next step together. Store context stays clearer during the first load and Settings changes, and product-moment reviews preserve their state when you leave and return.
Improved
Shopify installation shows the current status and next step in one guided task.
Product-moment reviews retain their pending or reviewed state across navigation.
Fixed
First-load and Settings transitions losing clear store context.
Views + Ads Manager
See when a report is still loading
See when a report is still loading
Views keeps a chart in its loading state until the requested data is ready. Partial or generated shapes no longer appear to be finished results. Ads Manager also keeps rows readable while you move between channel and campaign levels.
Improved
Pending charts remain visibly loading until the requested series is ready.
Rows stay visible when moving between Ads Manager levels.
Fixed
Partial chart data appearing as a completed report.
Ads Manager
Review ad changes in Ads Manager before confirming
Review ad changes in Ads Manager before confirming
Start supported campaign creation, duplication, renaming, archiving, budget changes, and image-ad setup from Ads Manager. The review keeps the account, objective, budget, requested action, and initial state together so you can check the change in context. New campaigns stay paused until the supported request is confirmed.
New
Start supported campaign and budget actions from Ads Manager.
Review image-ad setup with the new campaign paused.
Improved
See the account, objective, budget, action, and initial state together before confirmation.
Fixed
Archive and budget actions preserve the selected lifecycle state and daily or lifetime budget setting.
July 11, 2026
July 11, 2026
Reporting
Match purchase totals across reports
Match purchase totals across reports
Match purchase totals across reports
Ads Manager, Views, and Bily reports now use the same order, attribution, currency, and customer context. This release also adds clearer Shopify plan options, consistent Google setup, and workspace preferences that stay saved.
Ads Manager, Views, and Bily reports now use the same order, attribution, currency, and customer context. This release also adds clearer Shopify plan options, consistent Google setup, and workspace preferences that stay saved.
New
A shared order-and-attribution basis across Ads Manager, Views, and Bily reports.
A shared order-and-attribution basis across Ads Manager, Views, and Bily reports.
Shopify plans now offer clearer annual options and more gradual growth bands.
Shopify plans now offer clearer annual options and more gradual growth bands.
Improved
Google Analytics stream selection now behaves consistently wherever setup appears.
Google Analytics stream selection now behaves consistently wherever setup appears.
Ads Manager now remembers workspace preferences across sessions.
Ads Manager now remembers workspace preferences across sessions.
Large accounts and longer date ranges stay responsive without losing scope.
Large accounts and longer date ranges stay responsive without losing scope.
Stronger privacy protections reduce unnecessary identity handling and keep sensitive diagnostic details out of view.
Stronger privacy protections reduce unnecessary identity handling and keep sensitive diagnostic details out of view.
Fixed
Auxiliary orders, mixed currencies, lost preferences, and purchase values drifting between summaries and detail.
Auxiliary orders, mixed currencies, lost preferences, and purchase values drifting between summaries and detail.
July 3, 2026
July 3, 2026
Views
Read each report section as it loads
Read each report section as it loads
Read each report section as it loads
Views now displays each section as its data arrives, so one slow section no longer holds up the whole report. Summaries stay tied to the selected date range, with a new Last 30 days shortcut.
Views now displays each section as its data arrives, so one slow section no longer holds up the whole report. Summaries stay tied to the selected date range, with a new Last 30 days shortcut.
New
A clear Last 30 days shortcut across Views.
A clear Last 30 days shortcut across Views.
Improved
Reports fill in progressively instead of waiting for every section.
Reports fill in progressively instead of waiting for every section.
Summary cards preserve the exact date range selected.
Summary cards preserve the exact date range selected.
Fixed
Wider date ranges failing to refresh when complete coverage arrived.
Wider date ranges failing to refresh when complete coverage arrived.
June 26, 2026
June 26, 2026
Ads Manager
Trace performance from channel to ad
Trace performance from channel to ad
Trace performance from channel to ad
Expand Ads Manager from a channel total to the account, campaign, ad group, or ad behind it. Order and customer details retain that scope, making it easier to investigate a result without losing context.
Expand Ads Manager from a channel total to the account, campaign, ad group, or ad behind it. Order and customer details retain that scope, making it easier to investigate a result without losing context.
New
Expandable analysis from channel and account down to campaign, ad group, and ad.
Expandable analysis from channel and account down to campaign, ad group, and ad.
Order and customer detail that stays tied to the selected channel.
Order and customer detail that stays tied to the selected channel.
Improved
Large account views and scoped assistant reports return useful answers sooner.
Large account views and scoped assistant reports return useful answers sooner.
Revenue, totals, and direct ad-click context reconcile more carefully with the rows shown.
Revenue, totals, and direct ad-click context reconcile more carefully with the rows shown.
Fixed
Child levels opening with the wrong scope and order details losing their surrounding context.
Child levels opening with the wrong scope and order details losing their surrounding context.
June 19, 2026
June 19, 2026
Commerce History
Bring Shopify history into revenue reporting
Bring Shopify history into revenue reporting
Bring Shopify history into revenue reporting
New Shopify connections can retrieve older orders, while revenue summaries account for cancellations. Historical imports reconcile with the latest store state so older records do not overwrite newer order information.
New Shopify connections can retrieve older orders, while revenue summaries account for cancellations. Historical imports reconcile with the latest store state so older records do not overwrite newer order information.
New
Full Shopify order-history retrieval for newly connected stores.
Full Shopify order-history retrieval for newly connected stores.
Cancellation-aware order and revenue summaries.
Cancellation-aware order and revenue summaries.
Improved
Historical imports reconcile with the latest store state.
Historical imports reconcile with the latest store state.
Customer value and attribution now use the same date-aware order history.
Customer value and attribution now use the same date-aware order history.
Fixed
Cancelled orders lingering in current revenue and older history overwriting newer truth.
Cancelled orders lingering in current revenue and older history overwriting newer truth.
June 12, 2026
June 12, 2026
Decision Intelligence
See the evidence behind a recommendation
See the evidence behind a recommendation
See the evidence behind a recommendation
Bily reports now cover budgets, pacing, anomalies, contribution margin, and customer value. Recommendations consider data freshness, sample size, currency, and confidence, and retain the date range and attribution perspective used in the analysis.
Bily reports now cover budgets, pacing, anomalies, contribution margin, and customer value. Recommendations consider data freshness, sample size, currency, and confidence, and retain the date range and attribution perspective used in the analysis.
New
Decision-ready reports for revenue, budgets, pacing, anomalies, and contribution margin.
Decision-ready reports for revenue, budgets, pacing, anomalies, and contribution margin.
Richer Views for funnels, cohorts, profit, lifetime value, and performance trends.
Richer Views for funnels, cohorts, profit, lifetime value, and performance trends.
Improved
Recommendations now consider freshness, sample size, currency, and confidence.
Recommendations now consider freshness, sample size, currency, and confidence.
Reports carry the selected range and attribution perspective into the explanation.
Reports carry the selected range and attribution perspective into the explanation.
Fixed
Thin evidence being presented too confidently, currency context getting lost, and summary figures disagreeing with their supporting detail.
Thin evidence being presented too confidently, currency context getting lost, and summary figures disagreeing with their supporting detail.
June 5, 2026
June 5, 2026
Google Setup
Connect Google with visible verification
Connect Google with visible verification
Connect Google with visible verification
Connect Google Analytics and Ads in one guided flow, with explicit account and stream selection. Setup verifies that the chosen connection can supply usable data and gives clearer recovery steps when access expires or changes.
Connect Google Analytics and Ads in one guided flow, with explicit account and stream selection. Setup verifies that the chosen connection can supply usable data and gives clearer recovery steps when access expires or changes.
New
One guided Google connection with clear account and Analytics stream selection.
One guided Google connection with clear account and Analytics stream selection.
Visible verification that the chosen connection can supply usable data.
Visible verification that the chosen connection can supply usable data.
Improved
Account discovery and reconnection recover more gracefully when access changes.
Account discovery and reconnection recover more gracefully when access changes.
The same connection state now follows people through onboarding and settings.
The same connection state now follows people through onboarding and settings.
Fixed
Setup appearing complete without a usable account, repeated connection loops, and expired access failing without a clear next step.
Setup appearing complete without a usable account, repeated connection loops, and expired access failing without a clear next step.
May 29, 2026
May 29, 2026
Assistant
Explore suggested questions in the assistant
Explore suggested questions in the assistant
Explore suggested questions in the assistant
The assistant now suggests questions based on the current advertising context. Interactive answer Views bring metrics, evidence, and task progress into the conversation, with approval required before consequential actions.
The assistant now suggests questions based on the current advertising context. Interactive answer Views bring metrics, evidence, and task progress into the conversation, with approval required before consequential actions.
New
Personalized, ads-aware assistant suggestions.
Personalized, ads-aware assistant suggestions.
Interactive answer Views with metrics, evidence, and task progress.
Interactive answer Views with metrics, evidence, and task progress.
Improved
Consequential next steps remain visible and explicitly approval-gated.
Consequential next steps remain visible and explicitly approval-gated.
Duplicate protection prevents overlapping delivery paths from repeating commerce signals.
Duplicate protection prevents overlapping delivery paths from repeating commerce signals.
Fixed
Unsupported cards in rich answers and duplicate commerce signals from overlapping delivery paths.
Unsupported cards in rich answers and duplicate commerce signals from overlapping delivery paths.
May 22, 2026
May 22, 2026
Desktop
Use Bily on macOS and Windows
Use Bily on macOS and Windows
Use Bily on macOS and Windows
Bily desktop apps are available from onboarding and settings. This release improves sign-in, store switching, resume behavior, and update guidance, including fixes for blank screens and stale sessions after returning to the app.
Bily desktop apps are available from onboarding and settings. This release improves sign-in, store switching, resume behavior, and update guidance, including fixes for blank screens and stale sessions after returning to the app.
New
Native Bily apps for macOS and Windows.
Native Bily apps for macOS and Windows.
In-product downloads and automatic update guidance.
In-product downloads and automatic update guidance.
Improved
Faster return to the active store, with a more dependable sign-in and resume experience.
Faster return to the active store, with a more dependable sign-in and resume experience.
Fixed
Blank resumes, stale sessions, missed updates, and desktop-only connection dead ends.
Blank resumes, stale sessions, missed updates, and desktop-only connection dead ends.
May 15, 2026
May 15, 2026
Ads OS
Review proposed ad changes before acting
Review proposed ad changes before acting
Review proposed ad changes before acting
The first Ads OS release brings proposed changes, budgets, experiments, and risk into one workspace. Teams can inspect customer-journey evidence, approve consequential actions, and review their status. Prepared campaigns start paused.
The first Ads OS release brings proposed changes, budgets, experiments, and risk into one workspace. Teams can inspect customer-journey evidence, approve consequential actions, and review their status. Prepared campaigns start paused.
New
Social-ad workflows with approval banners and clear run summaries.
Social-ad workflows with approval banners and clear run summaries.
Customer-journey evidence alongside the recommendation that used it.
Customer-journey evidence alongside the recommendation that used it.
Improved
Mission Control brings proposed changes, safety state, budget allocation, experiments, and next actions together.
Mission Control brings proposed changes, safety state, budget allocation, experiments, and next actions together.
Prepared campaigns begin in a safer paused state.
Prepared campaigns begin in a safer paused state.
Fixed
Completed changes that could not be rolled back through a confirmed action with visible status.
Completed changes that could not be rolled back through a confirmed action with visible status.
May 8, 2026
May 8, 2026
Quality
Check the journey from setup to report
Check the journey from setup to report
Check the journey from setup to report
New checks exercise the complete path from connecting a store to seeing its signals in a report. Clearer tracking-health feedback and connection recovery help teams identify setups that appear connected but are not supplying useful data.
New checks exercise the complete path from connecting a store to seeing its signals in a report. Clearer tracking-health feedback and connection recovery help teams identify setups that appear connected but are not supplying useful data.
New
Continuous verification of the journey from setup to signal to report.
Continuous verification of the journey from setup to signal to report.
Session history, a dedicated ads workspace, and live in-product support.
Session history, a dedicated ads workspace, and live in-product support.
Improved
First-party domain setup gives clearer progress and verification feedback.
First-party domain setup gives clearer progress and verification feedback.
Connection health is checked against what the product can actually use.
Connection health is checked against what the product can actually use.
Fixed
Returning sessions losing context, silent connection drift, and setup that looked healthy before useful data arrived.
Returning sessions losing context, silent connection drift, and setup that looked healthy before useful data arrived.
May 1, 2026
May 1, 2026
Approvals
Preview, approve, and review Bily actions
Preview, approve, and review Bily actions
Preview, approve, and review Bily actions
Bily Think now shows what an action would change, requires approval, and keeps a readable history afterward. This release also gives AI-referred visits a distinct acquisition channel and keeps campaign creation and cloning paused first.
Bily Think now shows what an action would change, requires approval, and keeps a readable history afterward. This release also gives AI-referred visits a distinct acquisition channel and keeps campaign creation and cloning paused first.
New
Action previews, explicit approvals, and a readable history of proposals and changes.
Action previews, explicit approvals, and a readable history of proposals and changes.
AI-referred discovery as its own measurable acquisition channel.
AI-referred discovery as its own measurable acquisition channel.
Improved
Campaign creation and cloning follow a safer paused-first path.
Campaign creation and cloning follow a safer paused-first path.
Assistant workflows keep their store and account context from proposal through review.
Assistant workflows keep their store and account context from proposal through review.
Fixed
Actions without a clear preview, lost workflow context, and AI-referred visits grouped under “Direct” or “Other.”
Actions without a clear preview, lost workflow context, and AI-referred visits grouped under “Direct” or “Other.”
April 24, 2026
April 24, 2026
Bily Think
Ask store-aware questions in Assistant Home
Ask store-aware questions in Assistant Home
Ask store-aware questions in Assistant Home
Assistant Home brings saved conversations and live business Views into one place. Answers retain the selected store, date range, and customer-journey context, while the notification center supports setup guidance and follow-up.
Assistant Home brings saved conversations and live business Views into one place. Answers retain the selected store, date range, and customer-journey context, while the notification center supports setup guidance and follow-up.
New
Assistant Home with saved, store-aware conversations and live Views.
Assistant Home with saved, store-aware conversations and live Views.
A notification center for post-onboarding guidance and follow-up.
A notification center for post-onboarding guidance and follow-up.
Improved
Questions keep their date range, store, and customer-journey context.
Questions keep their date range, store, and customer-journey context.
Ads Manager can break a broad result into the dimension behind it.
Ads Manager can break a broad result into the dimension behind it.
Fixed
Blank loading states, lost assistant output, and reload loops that interrupted an investigation.
Blank loading states, lost assistant output, and reload loops that interrupted an investigation.
April 17, 2026
April 17, 2026
Desktop Beta
Try the first Bily desktop beta
Try the first Bily desktop beta
Try the first Bily desktop beta
The first macOS beta adds a dedicated sign-in handoff and clearer update status. Reusable View templates help teams start with a useful layout, alongside fixes for interrupted sign-ins, expired sessions, and missed updates.
The first macOS beta adds a dedicated sign-in handoff and clearer update status. Reusable View templates help teams start with a useful layout, alongside fixes for interrupted sign-ins, expired sessions, and missed updates.
New
The first Bily desktop beta for macOS, with a dedicated sign-in handoff.
The first Bily desktop beta for macOS, with a dedicated sign-in handoff.
Reusable View templates for starting from a useful layout.
Reusable View templates for starting from a useful layout.
Improved
Clearer onboarding and customer-journey guidance across web and desktop entry points.
Clearer onboarding and customer-journey guidance across web and desktop entry points.
Update status appears sooner after the desktop app opens.
Update status appears sooner after the desktop app opens.
Fixed
Interrupted sign-ins, expired sessions, and early desktop updates being too easy to miss.
Interrupted sign-ins, expired sessions, and early desktop updates being too easy to miss.
March 25, 2026
March 25, 2026
Store Health
Review profit and tracking health together
Review profit and tracking health together
Review profit and tracking health together
Configurable costs and profit measures add context to revenue and ad performance. Setup reviews, connection health, and recovery guidance now share one notification center, with onboarding that checks incoming data and explains remaining blockers.
Configurable costs and profit measures add context to revenue and ad performance. Setup reviews, connection health, and recovery guidance now share one notification center, with onboarding that checks incoming data and explains remaining blockers.
New
Profit, cost, and margin views alongside revenue and ad performance.
Profit, cost, and margin views alongside revenue and ad performance.
One notification center for setup reviews, connection health, and next actions.
One notification center for setup reviews, connection health, and next actions.
Improved
Onboarding explains blockers, verifies incoming data, and helps people continue after interruptions.
Onboarding explains blockers, verifies incoming data, and helps people continue after interruptions.
Fixed
Setup issues scattered across pages, unclear metric meaning, and completed steps that could not explain whether data was actually ready.
Setup issues scattered across pages, unclear metric meaning, and completed steps that could not explain whether data was actually ready.
February 17, 2026
February 17, 2026
X-Ray + Views
Save audits and customize your Views
Save audits and customize your Views
Save audits and customize your Views
Bily X-Ray audits explain site-performance and tracking findings and save the results for later review. Views adds movable widgets, saved layouts, and custom tabs, so teams can organize reporting around the questions they need to answer.
Bily X-Ray audits explain site-performance and tracking findings and save the results for later review. Views adds movable widgets, saved layouts, and custom tabs, so teams can organize reporting around the questions they need to answer.
New
Bily X-Ray audits with business-impact explanations and results that can be revisited.
Bily X-Ray audits with business-impact explanations and results that can be revisited.
Reorderable widgets, saved layouts, and custom Views tabs.
Reorderable widgets, saved layouts, and custom Views tabs.
Improved
First-party setup shows each verification step clearly.
First-party setup shows each verification step clearly.
Customer and order timelines can be opened from the same investigation flow.
Customer and order timelines can be opened from the same investigation flow.
Fixed
Audit results disappearing after a session and dashboards resetting to a one-size-fits-all layout.
Audit results disappearing after a session and dashboards resetting to a one-size-fits-all layout.
January 31, 2026
January 31, 2026
Attribution
Investigate the journey behind attributed orders
Investigate the journey behind attributed orders
Investigate the journey behind attributed orders
Explore first-touch and last-click perspectives with explicit attribution windows. Customer journeys, funnels, cohorts, and lifetime-value views connect campaign results to their underlying orders, including organic, owned, offline, and paid channels.
Explore first-touch and last-click perspectives with explicit attribution windows. Customer journeys, funnels, cohorts, and lifetime-value views connect campaign results to their underlying orders, including organic, owned, offline, and paid channels.
New
First-touch and last-click perspectives with explicit attribution windows.
First-touch and last-click perspectives with explicit attribution windows.
Customer journeys, funnels, cohorts, and lifetime-value views.
Customer journeys, funnels, cohorts, and lifetime-value views.
Organic search, social, email, Reddit, YouTube, and offline orders alongside paid channels.
Organic search, social, email, Reddit, YouTube, and offline orders alongside paid channels.
Improved
A calmer command center unifies navigation, dates, store actions, and setup.
A calmer command center unifies navigation, dates, store actions, and setup.
Fixed
Duplicate revenue, fragmented journeys, and completed orders missing from the commercial picture.
Duplicate revenue, fragmented journeys, and completed orders missing from the commercial picture.
December 29, 2025
December 29, 2025
Shopify + Actions
Connect Shopify and review spend actions
Connect Shopify and review spend actions
Connect Shopify and review spend actions
New Shopify stores get a clearer onboarding path and more direct conversion delivery. The assistant can prepare ad-spend actions for human approval, while visual event mapping and measured match quality make the underlying signals easier to inspect.
New Shopify stores get a clearer onboarding path and more direct conversion delivery. The assistant can prepare ad-spend actions for human approval, while visual event mapping and measured match quality make the underlying signals easier to inspect.
New
A cleaner Shopify onboarding path for new stores.
A cleaner Shopify onboarding path for new stores.
Human-approved ad-spend actions with a clear paused-first state.
Human-approved ad-spend actions with a clear paused-first state.
Improved
More direct, verified conversion delivery to major destinations.
More direct, verified conversion delivery to major destinations.
Visual mapping of buttons, forms, and links to meaningful commerce actions.
Visual mapping of buttons, forms, and links to meaningful commerce actions.
Match-quality measurements help teams inspect conversion signals.
Match-quality measurements help teams inspect conversion signals.
Fixed
Fragile lower-funnel delivery, ambiguous action state, and conversions that could be retried without enough proof.
Fragile lower-funnel delivery, ambiguous action state, and conversions that could be retried without enough proof.
November 3, 2025
November 3, 2025
Custom Events
Choose which buttons and forms to track
Choose which buttons and forms to track
Choose which buttons and forms to track
Map store-specific buttons and forms to the actions that matter to your business. Preview each match before accepting it, then disable or remove incorrect mappings without keeping a permanent tracking rule.
Map store-specific buttons and forms to the actions that matter to your business. Preview each match before accepting it, then disable or remove incorrect mappings without keeping a permanent tracking rule.
New
Custom event mapping for buttons and forms during onboarding.
Custom event mapping for buttons and forms during onboarding.
A visual preview before a new mapping is accepted.
A visual preview before a new mapping is accepted.
Improved
Recognition of alternate labels and store-specific ways of expressing the same intent.
Recognition of alternate labels and store-specific ways of expressing the same intent.
Fixed
Incorrect mappings no longer had to be permanent; they could be disabled or removed.
Incorrect mappings no longer had to be permanent; they could be disabled or removed.
October 26, 2025
October 26, 2025
Onboarding
Verify setup with incoming events
Verify setup with incoming events
Verify setup with incoming events
Website onboarding now guides platform, domain, and commerce-action selection, with a live view of incoming events. Completion requires a real signal, and recovery guidance helps teams continue when a connection needs attention.
Website onboarding now guides platform, domain, and commerce-action selection, with a live view of incoming events. Completion requires a real signal, and recovery guidance helps teams continue when a connection needs attention.
New
Live incoming-event views during setup.
Live incoming-event views during setup.
Guided platform, domain, and commerce-action selection.
Guided platform, domain, and commerce-action selection.
Improved
Clearer recovery when a partner service is slow, a credential expires, or a connection needs attention.
Clearer recovery when a partner service is slow, a credential expires, or a connection needs attention.
Fixed
Checklists showing “complete” before a real event arrived, duplicate purchase retries, and free or adjusted orders being handled inconsistently.
Checklists showing “complete” before a real event arrived, duplicate purchase retries, and free or adjusted orders being handled inconsistently.
September 24, 2025
September 24, 2025
Signal Recovery
Recover interrupted checkout signals
Recover interrupted checkout signals
Recover interrupted checkout signals
Checkout recovery now checks delivery confirmation before retrying or retiring important signals. Stronger duplicate protection and value validation handle temporary interruptions and unusual orders, including free or adjusted purchases.
Checkout recovery now checks delivery confirmation before retrying or retiring important signals. Stronger duplicate protection and value validation handle temporary interruptions and unusual orders, including free or adjusted purchases.
New
Automatic recovery for important checkout signals interrupted in transit.
Automatic recovery for important checkout signals interrupted in transit.
Delivery confirmation before an important signal is retired.
Delivery confirmation before an important signal is retired.
Improved
More dependable value handling and validation for free, adjusted, and unusual orders.
More dependable value handling and validation for free, adjusted, and unusual orders.
Fixed
Missing conversions after temporary interruptions and duplicates caused by overly eager retries.
Missing conversions after temporary interruptions and duplicates caused by overly eager retries.
August 11, 2025
August 11, 2025
Assistant
Ask the first in-product Bily assistant
Ask the first in-product Bily assistant
Ask the first in-product Bily assistant
The first assistant inside Bily brings chat, store-aware tools, and guided analysis into the product. It connects live customer activity to structured insights, keeping the question and its supporting evidence in the same store context.
The first assistant inside Bily brings chat, store-aware tools, and guided analysis into the product. It connects live customer activity to structured insights, keeping the question and its supporting evidence in the same store context.
New
An in-product assistant with store-aware tools and guided analysis.
An in-product assistant with store-aware tools and guided analysis.
Structured insights from live customer activity.
Structured insights from live customer activity.
Improved
Better continuity between a question, the evidence behind it, and the next useful step.
Better continuity between a question, the evidence behind it, and the next useful step.
Fixed
Specialist experiments producing disconnected answers with no shared store context.
Specialist experiments producing disconnected answers with no shared store context.
July 31, 2025
July 31, 2025
Comparisons
Compare periods and isolate new customers
Compare periods and isolate new customers
Compare periods and isolate new customers
Performance overviews now include previous-period comparisons and a choice between all customers and newly acquired customers. Clearer currency and percentage formatting supports review, with a manual setup path when automatic completion cannot confirm success.
Performance overviews now include previous-period comparisons and a choice between all customers and newly acquired customers. Clearer currency and percentage formatting supports review, with a manual setup path when automatic completion cannot confirm success.
New
A dedicated view of newly acquired customers alongside all customers.
A dedicated view of newly acquired customers alongside all customers.
Previous-period comparisons across performance overviews.
Previous-period comparisons across performance overviews.
Improved
Clearer currency and percentage presentation throughout reporting.
Clearer currency and percentage presentation throughout reporting.
Fixed
Setup steps leaving people stuck when automatic completion failed.
Setup steps leaving people stuck when automatic completion failed.
June 27, 2025
June 27, 2025
Ads Manager
Open orders and journeys in Ads Manager
Open orders and journeys in Ads Manager
Open orders and journeys in Ads Manager
Ads Manager now connects campaign performance to order details, new customers, and conversion touchpoints. Guided first-party setup, consent controls, and stronger store and domain checks support broader channel coverage and more frequent ad-data refreshes.
Ads Manager now connects campaign performance to order details, new customers, and conversion touchpoints. Guided first-party setup, consent controls, and stronger store and domain checks support broader channel coverage and more frequent ad-data refreshes.
New
Order detail and customer journeys inside Ads Manager.
Order detail and customer journeys inside Ads Manager.
Guided first-party setup and consent controls.
Guided first-party setup and consent controls.
Broader channel coverage with more frequent ad-data refreshes.
Broader channel coverage with more frequent ad-data refreshes.
Improved
Stronger store and domain verification before accepting or forwarding a signal.
Stronger store and domain verification before accepting or forwarding a signal.
Fixed
Temporary partner failures becoming permanent data gaps and events being accepted without enough store context.
Temporary partner failures becoming permanent data gaps and events being accepted without enough store context.
May 15, 2025
May 15, 2025
New Workspace
See setup and performance in one workspace
See setup and performance in one workspace
See setup and performance in one workspace
A new store-centered home brings revenue comparisons, setup progress, tracking health, ad performance, and support together. New stores get clearer next steps, reducing the need to move between separate setup and reporting screens.
A new store-centered home brings revenue comparisons, setup progress, tracking health, ad performance, and support together. New stores get clearer next steps, reducing the need to move between separate setup and reporting screens.
New
A store-centered home with revenue comparisons, setup progress, and tracking status.
A store-centered home with revenue comparisons, setup progress, and tracking status.
In-product support and guided first-party tracking setup.
In-product support and guided first-party tracking setup.
Improved
Clearer next steps for new stores instead of sending people between disconnected screens.
Clearer next steps for new stores instead of sending people between disconnected screens.
Fixed
Empty first sessions, duplicated setup routes, and important store context hidden behind separate tools.
Empty first sessions, duplicated setup routes, and important store context hidden behind separate tools.
April 30, 2025
April 30, 2025
Channel Coverage
Compare more channels in one reporting structure
Compare more channels in one reporting structure
Compare more channels in one reporting structure
Expanded paid-search and paid-social coverage brings account, campaign, group, ad, and creative details into a shared hierarchy. Connection recovery also improves when a source slows down or temporarily limits access.
Expanded paid-search and paid-social coverage brings account, campaign, group, ad, and creative details into a shared hierarchy. Connection recovery also improves when a source slows down or temporarily limits access.
New
Additional paid-search and paid-social coverage, including campaign and ad details.
Additional paid-search and paid-social coverage, including campaign and ad details.
A shared performance hierarchy from account to campaign, group, ad, and creative.
A shared performance hierarchy from account to campaign, group, ad, and creative.
Improved
Connections recover more gracefully when a source slows down or limits access.
Connections recover more gracefully when a source slows down or limits access.
Fixed
Temporary interruptions turning into lasting reporting gaps.
Temporary interruptions turning into lasting reporting gaps.
March 12, 2025
March 12, 2025
Connect
Carry campaign context through more checkout paths
Carry campaign context through more checkout paths
Carry campaign context through more checkout paths
Bily expands support for additional checkout paths and advertising destinations, including Google and Snapchat. First-party matching keeps channel, campaign, and product context connected from the visit and cart through to the order.
Bily expands support for additional checkout paths and advertising destinations, including Google and Snapchat. First-party matching keeps channel, campaign, and product context connected from the visit and cart through to the order.
New
Support for additional checkout paths and more advertising destinations.
Support for additional checkout paths and more advertising destinations.
Channel and campaign context carried through to purchase.
Channel and campaign context carried through to purchase.
Improved
Stronger first-party matching between the visit, cart, checkout, and order.
Stronger first-party matching between the visit, cart, checkout, and order.
Fixed
Product identifiers and campaign context being lost between non-standard checkout steps.
Product identifiers and campaign context being lost between non-standard checkout steps.
February 26, 2025
February 26, 2025
Checkout Accuracy
Recognize purchases in customized checkouts
Recognize purchases in customized checkouts
Recognize purchases in customized checkouts
Purchase tracking now covers additional checkout paths and completion triggers. Multiple completion signals can resolve to one purchase, while improved product-identity handling preserves context from product interaction through the completed order.
Purchase tracking now covers additional checkout paths and completion triggers. Multiple completion signals can resolve to one purchase, while improved product-identity handling preserves context from product interaction through the completed order.
New
Coverage for additional checkout paths and purchase triggers.
Coverage for additional checkout paths and purchase triggers.
Multiple completion signals that can resolve to one purchase.
Multiple completion signals that can resolve to one purchase.
Improved
Continuity from product interaction through the completed order.
Continuity from product interaction through the completed order.
Fixed
Product identifiers being misread or lost in customized checkout flows.
Product identifiers being misread or lost in customized checkout flows.
January 27, 2025
January 27, 2025
Channel Reporting
Add paid-search data to the same performance view
Add paid-search data to the same performance view
Add paid-search data to the same performance view
An additional paid-search connection joins reporting by store, channel, campaign, and date range. Automatic capture of common customer actions reduces manual setup, while related reports use a more consistent reporting basis.
An additional paid-search connection joins reporting by store, channel, campaign, and date range. Automatic capture of common customer actions reduces manual setup, while related reports use a more consistent reporting basis.
New
Another paid-search connection inside the same performance view.
Another paid-search connection inside the same performance view.
Automatic capture for common customer actions.
Automatic capture for common customer actions.
Improved
Faster exploration by store, channel, campaign, and date range.
Faster exploration by store, channel, campaign, and date range.
Fixed
Inconsistent reporting assumptions across related store, channel, and campaign views.
Inconsistent reporting assumptions across related store, channel, and campaign views.
December 13, 2024
December 13, 2024
Checkout Identity
Keep shopper context through checkout
Keep shopper context through checkout
Keep shopper context through checkout
A more stable first-party shopper identity connects storefront activity to the completed order. Browsing, checkout, and purchase records retain their customer and commercial context, making the path before a sale easier to investigate.
A more stable first-party shopper identity connects storefront activity to the completed order. Browsing, checkout, and purchase records retain their customer and commercial context, making the path before a sale easier to investigate.
New
A stable shopper identity carried from storefront activity into the completed order.
A stable shopper identity carried from storefront activity into the completed order.
Continuity between browsing, checkout, and purchase.
Continuity between browsing, checkout, and purchase.
Improved
Order and shopper context reconciled in the same journey.
Order and shopper context reconciled in the same journey.
Fixed
Completed orders arriving without enough customer context to explain the journey.
Completed orders arriving without enough customer context to explain the journey.
November 17, 2024
November 17, 2024
Cart Accuracy
Preserve legitimate repeat cart actions
Preserve legitimate repeat cart actions
Preserve legitimate repeat cart actions
Customized carts can make separate shopper actions look like duplicates. Store-aware rules now use more context when classifying repeated add-to-cart activity, reducing the suppression of legitimate actions on nonstandard storefronts.
Customized carts can make separate shopper actions look like duplicates. Store-aware rules now use more context when classifying repeated add-to-cart activity, reducing the suppression of legitimate actions on nonstandard storefronts.
New
Store-aware handling for nonstandard cart behavior.
Store-aware handling for nonstandard cart behavior.
Safer exceptions for storefronts whose cart actions do not follow the usual pattern.
Safer exceptions for storefronts whose cart actions do not follow the usual pattern.
Improved
Repeat add-to-cart activity classified with more context.
Repeat add-to-cart activity classified with more context.
Fixed
Legitimate cart intent being marked as already seen on customized storefronts.
Legitimate cart intent being marked as already seen on customized storefronts.
October 6, 2024
October 6, 2024
Order Economics
See what makes up an order total
See what makes up an order total
See what makes up an order total
Purchases now carry subtotal, discounts, tax, shipping, coupons, products, and currency. Teams can inspect the components behind revenue and promotional performance instead of relying on a single total with no explanation.
Purchases now carry subtotal, discounts, tax, shipping, coupons, products, and currency. Teams can inspect the components behind revenue and promotional performance instead of relying on a single total with no explanation.
New
Subtotal, discount, tax, shipping, and coupon context attached to purchases.
Subtotal, discount, tax, shipping, and coupon context attached to purchases.
Product names and currency carried with the order.
Product names and currency carried with the order.
Improved
Promotional performance and revenue reconciled from the same order.
Promotional performance and revenue reconciled from the same order.
Fixed
Discounted orders arriving as a single opaque total.
Discounted orders arriving as a single opaque total.
September 10, 2024
September 10, 2024
Signal Integrity
Validate conversion details before delivery
Validate conversion details before delivery
Validate conversion details before delivery
Stricter checks verify required customer, order, and destination details before accepting a conversion. Completed-order context is also retained for recovery when primary delivery fails, helping distinguish usable purchase signals from incomplete records.
Stricter checks verify required customer, order, and destination details before accepting a conversion. Completed-order context is also retained for recovery when primary delivery fails, helping distinguish usable purchase signals from incomplete records.
New
Recovery context preserved for completed orders when primary delivery failed.
Recovery context preserved for completed orders when primary delivery failed.
Clear evidence requirements before a conversion is delivered.
Clear evidence requirements before a conversion is delivered.
Improved
Required customer, order, and destination details checked before acceptance.
Required customer, order, and destination details checked before acceptance.
Fixed
Orders with missing identity or destination information being treated as valid conversions.
Orders with missing identity or destination information being treated as valid conversions.
August 20, 2024
August 20, 2024
Journey Identity
Maintain identity from cart to checkout
Maintain identity from cart to checkout
Maintain identity from cart to checkout
A Bily-owned first-party shopper identity provides continuity when the storefront identifier is missing. Cart context stays attached to the same customer record across page loads and checkout transitions.
A Bily-owned first-party shopper identity provides continuity when the storefront identifier is missing. Cart context stays attached to the same customer record across page loads and checkout transitions.
New
A Bily-owned shopper identity when the storefront could not provide one.
A Bily-owned shopper identity when the storefront could not provide one.
Cart context attached to the same customer thread.
Cart context attached to the same customer thread.
Improved
Identity continuity across page loads and checkout transitions.
Identity continuity across page loads and checkout transitions.
Fixed
Visits becoming anonymous when an expected storefront identifier was absent.
Visits becoming anonymous when an expected storefront identifier was absent.
July 31, 2024
July 31, 2024
Order Identity
Connect events to a durable order identity
Connect events to a durable order identity
Connect events to a durable order identity
Purchases now carry a durable order identity from cart through checkout. Improved matching connects shopper activity to the final order and recognizes repeated purchase and add-to-cart signals before they inflate reporting.
Purchases now carry a durable order identity from cart through checkout. Improved matching connects shopper activity to the final order and recognizes repeated purchase and add-to-cart signals before they inflate reporting.
New
Durable order identity carried from cart to purchase.
Durable order identity carried from cart to purchase.
Cart continuity across the checkout journey.
Cart continuity across the checkout journey.
Improved
Cleaner matching between a shopper’s activity and the final order.
Cleaner matching between a shopper’s activity and the final order.
Fixed
Repeated purchase and add-to-cart signals inflating reported activity.
Repeated purchase and add-to-cart signals inflating reported activity.
June 25, 2024
June 25, 2024
Local Commerce
Carry account currency and time zone into setup
Carry account currency and time zone into setup
Carry account currency and time zone into setup
Conversion setup now retains each account’s currency and time zone. Purchase enrichment also requires a usable order identity, reducing incomplete records that arrive without the order reference needed to explain them.
Conversion setup now retains each account’s currency and time zone. Purchase enrichment also requires a usable order identity, reducing incomplete records that arrive without the order reference needed to explain them.
New
Account currency and time zone carried into conversion setup.
Account currency and time zone carried into conversion setup.
A usable order identity required before purchase enrichment.
A usable order identity required before purchase enrichment.
Improved
Conversion context aligned more closely with how each store operates.
Conversion context aligned more closely with how each store operates.
Fixed
Incomplete purchases entering reporting without an order reference.
Incomplete purchases entering reporting without an order reference.
May 29, 2024
May 29, 2024
Conversion Quality
Send conversions to the intended account
Send conversions to the intended account
Send conversions to the intended account
Completed-order context enriches conversion signals, with better account selection for teams managing multiple stores. This release also corrects commerce-goal priority and fixes goals created against the wrong account.
Completed-order context enriches conversion signals, with better account selection for teams managing multiple stores. This release also corrects commerce-goal priority and fixes goals created against the wrong account.
New
Richer conversion signals built from completed-order context.
Richer conversion signals built from completed-order context.
Support for selecting stores inside multi-account organizations.
Support for selecting stores inside multi-account organizations.
Improved
The most meaningful commerce goals prioritized by default.
The most meaningful commerce goals prioritized by default.
Fixed
Conversion goals being created with the wrong priority or against the wrong account.
Conversion goals being created with the wrong priority or against the wrong account.
April 23, 2024
April 23, 2024
v4.0
Version 4 strengthens first-party tracking
Version 4 strengthens first-party tracking
Version 4 strengthens first-party tracking
Version 4 updates Bily’s first-party tracking foundation for commerce. The release improves setup, event delivery, and customer-journey continuity across advertising and analytics destinations, addressing gaps in fragile browser-only measurement.
Version 4 updates Bily’s first-party tracking foundation for commerce. The release improves setup, event delivery, and customer-journey continuity across advertising and analytics destinations, addressing gaps in fragile browser-only measurement.
New
A stronger first-party tracking foundation for commerce.
A stronger first-party tracking foundation for commerce.
Cleaner event delivery to advertising and analytics destinations.
Cleaner event delivery to advertising and analytics destinations.
Improved
Setup, signal quality, and the continuity of customer journeys.
Setup, signal quality, and the continuity of customer journeys.
Fixed
The largest gaps created by fragile, browser-only measurement.
The largest gaps created by fragile, browser-only measurement.
March 21, 2024
March 21, 2024
Delivery Recovery
Refresh delivery destinations when setup changes
Refresh delivery destinations when setup changes
Refresh delivery destinations when setup changes
Bily now refreshes a store’s event destination when its configuration changes. Store-level checks replace outdated delivery instructions so new commerce signals do not continue toward a stale destination.
Bily now refreshes a store’s event destination when its configuration changes. Store-level checks replace outdated delivery instructions so new commerce signals do not continue toward a stale destination.
New
Automatic refresh when a store’s event destination changed.
Automatic refresh when a store’s event destination changed.
Store-level destination checks before important commerce signals were sent.
Store-level destination checks before important commerce signals were sent.
Improved
Store-specific delivery that stayed current through configuration changes.
Store-specific delivery that stayed current through configuration changes.
Fixed
Events continuing toward an outdated destination after an update.
Events continuing toward an outdated destination after an update.
February 26, 2024
February 26, 2024
Foundation
Standardize readiness checks for new connections
Standardize readiness checks for new connections
Standardize readiness checks for new connections
This maintenance release creates a repeatable foundation for new data connections. Shared readiness and delivery requirements carry lessons from earlier integrations into new destinations, helping catch incomplete setup before it goes live.
This maintenance release creates a repeatable foundation for new data connections. Shared readiness and delivery requirements carry lessons from earlier integrations into new destinations, helping catch incomplete setup before it goes live.
New
A repeatable starting point for future data connections.
A repeatable starting point for future data connections.
Clearer readiness and delivery requirements shared across new destinations.
Clearer readiness and delivery requirements shared across new destinations.
Improved
New coverage could inherit the safeguards learned from earlier connections.
New coverage could inherit the safeguards learned from earlier connections.
Fixed
Incomplete connection setup that could fail only after going live.
Incomplete connection setup that could fail only after going live.
January 3, 2024
January 3, 2024
Checkout Continuity
Recover missing checkout milestones
Recover missing checkout milestones
Recover missing checkout milestones
Checkout tracking now remembers completed milestones and can restore an earlier step when a later one proves it occurred. The update addresses gaps caused by skipped or refreshed screens while avoiding duplicate counts for the same step.
Checkout tracking now remembers completed milestones and can restore an earlier step when a later one proves it occurred. The update addresses gaps caused by skipped or refreshed screens while avoiding duplicate counts for the same step.
New
Recovery of earlier checkout milestones when a later step proved they had occurred.
Recovery of earlier checkout milestones when a later step proved they had occurred.
Store-specific commerce actions alongside the standard checkout journey.
Store-specific commerce actions alongside the standard checkout journey.
Improved
One continuous thread across contact, shipping, payment, and purchase.
One continuous thread across contact, shipping, payment, and purchase.
Fixed
Journey gaps after skipped or refreshed screens, and duplicate signals those retries could create.
Journey gaps after skipped or refreshed screens, and duplicate signals those retries could create.
December 29, 2023
December 29, 2023
Reliability
Keep delivery and identity aligned per store
Keep delivery and identity aligned per store
Keep delivery and identity aligned per store
Each store can now discover and remember its event destination, with updates that do not require a setup change. Customer identity stays aligned between storefront activity and completed purchases, reducing split journeys.
Each store can now discover and remember its event destination, with updates that do not require a setup change. Customer identity stays aligned between storefront activity and completed purchases, reducing split journeys.
New
Store-specific destination discovery with local memory.
Store-specific destination discovery with local memory.
Customer identity continuity across storefront activity and completed purchases.
Customer identity continuity across storefront activity and completed purchases.
Improved
Destination updates could be applied without changing a store’s setup.
Destination updates could be applied without changing a store’s setup.
Fixed
Mismatched identity keys that could divide one customer journey.
Mismatched identity keys that could divide one customer journey.
November 27, 2023
November 27, 2023
Observability
Trace event failures with more context
Trace event failures with more context
Trace event failures with more context
Per-event failure reports now include the journey step and signal context needed to investigate a problem. Destination handling is normalized across stores, with fixes for incomplete fields and delivery during page departure.
Per-event failure reports now include the journey step and signal context needed to investigate a problem. Destination handling is normalized across stores, with fixes for incomplete fields and delivery during page departure.
New
Per-event failure reports with journey and signal context.
Per-event failure reports with journey and signal context.
Destination-aware normalization for every recorded moment.
Destination-aware normalization for every recorded moment.
Improved
Important signals continued sending while a shopper left the page.
Important signals continued sending while a shopper left the page.
Fixed
Incomplete product or checkout fields breaking the entire event record.
Incomplete product or checkout fields breaking the entire event record.
October 23, 2023
October 23, 2023
Journey
Track cart removals and checkout milestones
Track cart removals and checkout milestones
Track cart removals and checkout milestones
Contact, shipping, and address submissions now appear as distinct checkout milestones. Product removal also carries product and value context, while a shared checkout flow reduces duplicate steps and preserves available contact details.
Contact, shipping, and address submissions now appear as distinct checkout milestones. Product removal also carries product and value context, while a shared checkout flow reduces duplicate steps and preserves available contact details.
New
Contact, shipping, and address submissions recorded as distinct checkout milestones.
Contact, shipping, and address submissions recorded as distinct checkout milestones.
Product removal captured with product and value context.
Product removal captured with product and value context.
Improved
One shared checkout flow kept milestone data consistent and preserved available contact details.
One shared checkout flow kept milestone data consistent and preserved available contact details.
Fixed
Duplicate checkout steps and missing contact fields distorting the journey.
Duplicate checkout steps and missing contact fields distorting the journey.
September 20, 2023
September 20, 2023
Identity
Use a consistent customer identity per store
Use a consistent customer identity per store
Use a consistent customer identity per store
Store identity is saved at the start of a journey and carried with a consistent customer identifier on each event. This simplifies overlapping identifiers that could previously divide one visit into separate journeys.
Store identity is saved at the start of a journey and carried with a consistent customer identifier on each event. This simplifies overlapping identifiers that could previously divide one visit into separate journeys.
New
Store identity saved as soon as a journey began.
Store identity saved as soon as a journey began.
A consistent customer identifier carried with each captured moment.
A consistent customer identifier carried with each captured moment.
Improved
Identity tied more directly to the active store and visit.
Identity tied more directly to the active store and visit.
Fixed
Overlapping visitor identifiers that could split one journey.
Overlapping visitor identifiers that could split one journey.
August 31, 2023
August 31, 2023
Learning
Refresh compatibility without suppressing valid cart actions
Refresh compatibility without suppressing valid cart actions
Refresh compatibility without suppressing valid cart actions
This maintenance release updates storefront compatibility. A session-based cart deduplication experiment remained inactive because a single session can contain several legitimate actions; the release preserves those repeated shopper decisions.
This maintenance release updates storefront compatibility. A session-based cart deduplication experiment remained inactive because a single session can contain several legitimate actions; the release preserves those repeated shopper decisions.
New
A documented experiment for identifying repeated cart behavior within one shopping session.
A documented experiment for identifying repeated cart behavior within one shopping session.
A compatibility baseline for newer storefront environments.
A compatibility baseline for newer storefront environments.
Improved
The release foundation was refreshed before the next round of identity work.
The release foundation was refreshed before the next round of identity work.
Fixed
A risky session-only rule was kept from collapsing legitimate repeat cart actions into one.
A risky session-only rule was kept from collapsing legitimate repeat cart actions into one.
July 19, 2023
July 19, 2023
Attribution
Retain campaign context after the landing page
Retain campaign context after the landing page
Retain campaign context after the landing page
Campaign context now persists through navigation and can be reattached to later events. Current-page values take priority over saved values, with a fallback when later commerce events lack their own campaign marker.
Campaign context now persists through navigation and can be reattached to later events. Current-page values take priority over saved values, with a fallback when later commerce events lack their own campaign marker.
New
Persistent campaign context that survived navigation beyond the landing page.
Persistent campaign context that survived navigation beyond the landing page.
Later events could recover and reattach the original campaign marker.
Later events could recover and reattach the original campaign marker.
Improved
Current-page campaign context took priority over older saved values.
Current-page campaign context took priority over older saved values.
Fixed
Downstream events losing campaign context after the first page.
Downstream events losing campaign context after the first page.
June 26, 2023
June 26, 2023
Purchase Reliability
Record purchases when optional details are missing
Record purchases when optional details are missing
Record purchases when optional details are missing
Customer context is saved progressively across cart and checkout milestones, then used to enrich purchases. Completed orders can still be recorded when optional line-item data is absent, with duplicate checks adjusted to preserve valid checkout events.
Customer context is saved progressively across cart and checkout milestones, then used to enrich purchases. Completed orders can still be recorded when optional line-item data is absent, with duplicate checks adjusted to preserve valid checkout events.
New
Progressive customer context saved across cart and checkout milestones.
Progressive customer context saved across cart and checkout milestones.
Purchase enrichment before the completed order was recorded.
Purchase enrichment before the completed order was recorded.
Improved
Completed orders could be recorded even when optional line-item data was absent.
Completed orders could be recorded even when optional line-item data was absent.
Fixed
Over-eager duplicate checks suppressing valid checkout and purchase events.
Over-eager duplicate checks suppressing valid checkout and purchase events.
May 17, 2023
May 17, 2023
Signal Quality
Keep rapid cart actions from becoming false duplicates
Keep rapid cart actions from becoming false duplicates
Keep rapid cart actions from becoming false duplicates
Event-specific delivery rules and a shorter suppression window distinguish repeated signals from legitimate rapid shopper actions. The update preserves more cart and product-interest activity that earlier duplicate checks could discard.
Event-specific delivery rules and a shorter suppression window distinguish repeated signals from legitimate rapid shopper actions. The update preserves more cart and product-interest activity that earlier duplicate checks could discard.
New
Event-specific delivery rules for cart and checkout moments.
Event-specific delivery rules for cart and checkout moments.
A tighter timing model for separating repetition from legitimate rapid actions.
A tighter timing model for separating repetition from legitimate rapid actions.
Improved
Cart and product-interest signals preserved more genuine shopper activity.
Cart and product-interest signals preserved more genuine shopper activity.
Fixed
Rapid add-to-cart actions being incorrectly discarded as duplicates.
Rapid add-to-cart actions being incorrectly discarded as duplicates.
April 24, 2023
April 24, 2023
Resilience
Add a fallback for commerce-event delivery
Add a fallback for commerce-event delivery
Add a fallback for commerce-event delivery
A switchable fallback route supports essential commerce events when primary delivery is unreliable. Product views also become commerce activity, with fixes for malformed or duplicated add-to-cart and checkout-start signals.
A switchable fallback route supports essential commerce events when primary delivery is unreliable. Product views also become commerce activity, with fixes for malformed or duplicated add-to-cart and checkout-start signals.
New
Switchable fallback delivery for essential commerce moments.
Switchable fallback delivery for essential commerce moments.
Product views represented as commerce activity rather than generic page traffic.
Product views represented as commerce activity rather than generic page traffic.
Improved
Event delivery could use the healthier route without changing storefront behavior.
Event delivery could use the healthier route without changing storefront behavior.
Fixed
Malformed or duplicated add-to-cart and checkout-start signals.
Malformed or duplicated add-to-cart and checkout-start signals.
March 24, 2023
March 24, 2023
Reliability
Keep checkout signals sending as pages change
Keep checkout signals sending as pages change
Keep checkout signals sending as pages change
A page-departure delivery path helps events continue sending during navigation. Per-checkout memory retains contact and shipping milestones, while duplicate handling distinguishes separate steps and preserves campaign context on later events.
A page-departure delivery path helps events continue sending during navigation. Per-checkout memory retains contact and shipping milestones, while duplicate handling distinguishes separate steps and preserves campaign context on later events.
New
A departure-safe delivery path for events sent while a page was changing.
A departure-safe delivery path for events sent while a page was changing.
Per-checkout memory for contact and shipping milestones.
Per-checkout memory for contact and shipping milestones.
Improved
Duplicate detection distinguished separate steps inside the same checkout.
Duplicate detection distinguished separate steps inside the same checkout.
Fixed
Missing campaign context and known duplicate sends across later events.
Missing campaign context and known duplicate sends across later events.
February 28, 2023
February 28, 2023
Checkout
Attach product details to cart and checkout activity
Attach product details to cart and checkout activity
Attach product details to cart and checkout activity
Add-to-cart events now carry product, variant, quantity, price, and currency details. Contact, shipping, and payment milestones remain tied to the active checkout, including when the current page lacks a usable checkout reference.
Add-to-cart events now carry product, variant, quantity, price, and currency details. Contact, shipping, and payment milestones remain tied to the active checkout, including when the current page lacks a usable checkout reference.
New
Add-to-cart tracking with product, variant, quantity, price, and currency context.
Add-to-cart tracking with product, variant, quantity, price, and currency context.
Contact, shipping, and payment milestones tied to the active checkout.
Contact, shipping, and payment milestones tied to the active checkout.
Improved
Product value and variant identity remained attached to cart activity.
Product value and variant identity remained attached to cart activity.
Fixed
Shipping and payment updates losing their checkout connection when the current page lacked a usable reference.
Shipping and payment updates losing their checkout connection when the current page lacked a usable reference.
January 20, 2023
January 20, 2023
Foundations
Connect the first complete commerce journey
Connect the first complete commerce journey
Connect the first complete commerce journey
Bily’s first journey record connects browsing, product interest, cart, checkout, payment, and purchase. Visitor and campaign fallbacks preserve available context when identifiers are incomplete, helping link later commerce events to the original visit.
Bily’s first journey record connects browsing, product interest, cart, checkout, payment, and purchase. Visitor and campaign fallbacks preserve available context when identifiers are incomplete, helping link later commerce events to the original visit.
New
A continuous journey record across browsing, product interest, cart, checkout, payment, and purchase.
A continuous journey record across browsing, product interest, cart, checkout, payment, and purchase.
A fallback visitor and campaign identity when the available context arrived incomplete.
A fallback visitor and campaign identity when the available context arrived incomplete.
Improved
Store, page, product, and order context traveled with each relevant moment.
Store, page, product, and order context traveled with each relevant moment.
Fixed
Missing campaign identifiers leaving later commerce events unlinked.
Missing campaign identifiers leaving later commerce events unlinked.
November 28, 2022
November 28, 2022
Value
Clarify the Ad OS invitation
Clarify the Ad OS invitation
Clarify the Ad OS invitation
The Ad OS page gains a shorter, more specific call to action and a clearer explanation of its intended performance-recovery use. This messaging update makes the practical purpose easier to understand without relying on abstract category language.
The Ad OS page gains a shorter, more specific call to action and a clearer explanation of its intended performance-recovery use. This messaging update makes the practical purpose easier to understand without relying on abstract category language.
New
A direct path to get the Ad OS.
A direct path to get the Ad OS.
The public page explains the intended performance-recovery use of the Ad OS.
The public page explains the intended performance-recovery use of the Ad OS.
Improved
The call to action became shorter and more specific.
The call to action became shorter and more specific.
Fixed
Abstract category language that left the practical value unexplained.
Abstract category language that left the practical value unexplained.
October 24, 2022
October 24, 2022
Ad OS
Introduce the Ad OS product direction
Introduce the Ad OS product direction
Introduce the Ad OS product direction
The first public Ad OS identity replaces the longer beta page with a simpler explanation of Bily’s direction: connect measurement to advertising decisions. The update describes that ambition without presenting every planned capability as complete.
The first public Ad OS identity replaces the longer beta page with a simpler explanation of Bily’s direction: connect measurement to advertising decisions. The update describes that ambition without presenting every planned capability as complete.
New
The first public Ad OS identity.
The first public Ad OS identity.
One decision-oriented product promise instead of a catalog of tracking features.
One decision-oriented product promise instead of a catalog of tracking features.
Improved
The public page uses a shorter, more focused product explanation.
The public page uses a shorter, more focused product explanation.
Fixed
A fragmented story that positioned Bily as a patch for one tracking problem.
A fragmented story that positioned Bily as a patch for one tracking problem.
September 29, 2022
September 29, 2022
Decision Clarity
Explain the spending decision behind measurement
Explain the spending decision behind measurement
Explain the spending decision behind measurement
Beta messaging shifts from broad accuracy claims to a specific question: where does paid attention fail to become an order? The update connects attributed orders to spending decisions and removes the implication that accuracy alone tells a team what to do.
Beta messaging shifts from broad accuracy claims to a specific question: where does paid attention fail to become an order? The update connects attributed orders to spending decisions and removes the implication that accuracy alone tells a team what to do.
New
A waste-first decision lens for advertising performance.
A waste-first decision lens for advertising performance.
A clearer bridge from attributed orders to the next spending decision.
A clearer bridge from attributed orders to the next spending decision.
Improved
Product language became more concrete about the problem instead of leaning on perfect-measurement claims.
Product language became more concrete about the problem instead of leaning on perfect-measurement claims.
Fixed
The assumption that accuracy alone tells a team what to do next.
The assumption that accuracy alone tells a team what to do next.
July 31, 2022
July 31, 2022
Customer Outcome
Explain how tracking supports ad decisions
Explain how tracking supports ad decisions
Explain how tracking supports ad decisions
The beta’s public story now connects tracking to the task of evaluating which ads to scale. Order attribution, customer journeys, and customer value remain part of the explanation, with a clearer invitation and setup path.
The beta’s public story now connects tracking to the task of evaluating which ads to scale. Order attribution, customer journeys, and customer value remain part of the explanation, with a clearer invitation and setup path.
New
An outcome-led product story centered on finding profitable advertising.
An outcome-led product story centered on finding profitable advertising.
Ad-level performance joined campaign and order attribution in the public promise.
Ad-level performance joined campaign and order attribution in the public promise.
Improved
The beta invitation made its short setup and low-friction entry clearer.
The beta invitation made its short setup and low-friction entry clearer.
Fixed
A feature-first explanation that made Bily sound like a tracking patch.
A feature-first explanation that made Bily sound like a tracking patch.
June 16, 2022
June 16, 2022
Private Beta
Open the private beta to commerce teams
Open the private beta to commerce teams
Open the private beta to commerce teams
The private beta brings order attribution, Ads Manager, customer journeys, and customer value into one product story. Setup guidance, human support, and a partner path help early teams begin evaluating the connection between advertisements and orders.
The private beta brings order attribution, Ads Manager, customer journeys, and customer value into one product story. Setup guidance, human support, and a partner path help early teams begin evaluating the connection between advertisements and orders.
New
Private-beta access for commerce teams.
Private-beta access for commerce teams.
Ads Manager views connecting orders, customer journeys, and customer value.
Ads Manager views connecting orders, customer journeys, and customer value.
Improved
Setup guidance and human support became visible parts of onboarding.
Setup guidance and human support became visible parts of onboarding.
Fixed
A first recovery path for completed orders missing from advertising reports.
A first recovery path for completed orders missing from advertising reports.
May 2, 2022
May 2, 2022
Origin
Launch the first public Bily website
Launch the first public Bily website
Launch the first public Bily website
Bily’s first public website introduces the company and an initial beta path for merchants. It presents the early aim of connecting commerce outcomes to advertising decisions and invites teams to test the idea in practice.
Bily’s first public website introduces the company and an initial beta path for merchants. It presents the early aim of connecting commerce outcomes to advertising decisions and invites teams to test the idea in practice.
New
The first public Bily home and company story.
The first public Bily home and company story.
An initial beta path for merchants willing to test the idea early.
An initial beta path for merchants willing to test the idea early.
Improved
A broad intelligence concept became a focused commerce problem.
A broad intelligence concept became a focused commerce problem.
Fixed
The early product concept gained a public page and beta invitation.
The early product concept gained a public page and beta invitation.