Changelog

Changelog

New updates and improvements to Bily

Product updates, tracking improvements, and infrastructure notes from the Bily team.

v4.0

Introducing Bily Version 4

After three years of relentless dedication, Bily Version 4 brings a stronger server-side tracking foundation for commerce teams. Bily helps brands track customer events, forward cleaner data, and optimize ad performance with more reliable first-party infrastructure.

New

New server-side tracking architecture for commerce brands. Improved event forwarding and destination routing. Cleaner first-party measurement foundation.

Improved

  • Connect Layer Integration health checks now run every 5 minutes with automatic retry on failure

  • Context Layer Customer profile assembly is 40% faster with parallel data fetching

Scale

Nearly 1 Trillion Events Tracked Monthly

Bily now tracks nearly 1 trillion events every month across customers. This scale reflects the reliability needed by commerce teams that depend on real-time event quality, attribution, and ad platform learning.

New

Infrastructure scaled for high-volume commerce events. Expanded reliability for growing Shopify brands.

Improved

  • Audit Trail Timestamps now include timezone and show duration between each workflow step

Fixed

  • Dashboard Weekly ticket count no longer double-counts reopened tickets

Infra

Server-Side Tracking for Commerce

Bily’s mission is to democratize social ads by making server-side tracking simpler. It gives commerce teams the ability to bypass fragile browser-only tracking, improve event matching, and send cleaner data to every destination.

New

Simplified server-side setup. Stronger event quality for Meta, Google, TikTok, and analytics destinations.

Improved

  • Action Layer Actions now display which policy triggered an approval hold in the audit trail

  • Notifications Approval requests route to the correct approver based on team hierarchy