Why Andrew Faris chose Bily after comparing it with Elevar

Andrew Faris has spent more than a decade making the decisions that determine whether ecommerce brands compound or stall. When he evaluated Bily, he did not rely on a tracking promise. He ran a direct test.

Same ads. Same ad sets. Bily against Elevar.

Bily recorded stronger Event Match Quality and reached 1.04 in 28-day-click ROAS versus 0.74. Andrew’s conclusion was simple: “The Bily side has definitely outperformed the Elevar side.”

A test designed to answer the real question

Using the same creative and ad sets kept the comparison focused on the signal path. Both setups faced the same campaign conditions, so Andrew could look at what Meta received and what the account reported.

At seven-day click, Bily reported 0.94 ROAS versus 0.70. At 28-day click, Bily reported 1.04 versus 0.74.

Bily also delivered what Andrew called meaningfully cheaper CPC and meaningfully higher CTR. CPM was slightly higher for Bily at about $75 versus $71, so the advantage came from what happened after the impression: stronger response and more reported revenue.

Signal quality pointed the same way

PageView Event Match Quality reached 6.9 with Bily versus 6.3 with Elevar. Bily Purchase reached 9.0, and AddPaymentInfo reached 8.8.

Bily’s reported ROAS moved from 0.94 at seven-day click to 1.04 at 28-day click, an 11% increase. Elevar moved from 0.70 to 0.74, about 6%. More of the campaign’s delayed value stayed visible on the Bily side as the window matured.

The result changed the operating decision

A good test should end with a decision. Andrew said it was time to end the test and move to the Bily pixel because the signal quality and account result both finished ahead.

That is a stronger endorsement than a feature checklist. An experienced operator put both systems under the same campaign conditions and chose the one that produced the better feedback loop.

Watch Andrew’s testimonial

Play Andrew’s four-minute Bily Pixel versus Elevar Pixel test update.

What this shows about Bily

Bily can win a head-to-head Meta test on the things a growth operator actually cares about: conversion signal quality, click efficiency, delayed purchase recognition, and ROAS.

Results reflect the matched comparison Andrew shared in his testimonial. Performance varies by brand, offer, market, reporting window, and media strategy.