5.5x
Purchases per day
3.1x
Daily Meta spend
-44%
Cost per purchase
What to take from these results
The signal snapshots span three months. Daily spend and purchases normalize the two preserved campaign views because they cover different numbers of days.
The full story
Osée makes hair tools and care products that come alive in social creative. The brand had the product, the demand, and the ambition to move faster. Meta needed a feedback loop that could keep up.
Bily gave the platform more of the customer journey to learn from. Across the three-month signal comparison, more than 50% additional event data reached the Meta pixel.
The campaign screenshots cover different numbers of days, so the clean comparison is daily. Daily spend grew 3.1x, purchases per day grew 5.5x, and cost per purchase fell 44%.
A first-party signal path built for scale
Osée connected Bily’s Edge Pixel to send supported commerce events through a first-party, server-side path. More supported commerce activity reached Meta, giving it more complete feedback from discovery through purchase.
That matters more as spend grows. A larger budget asks the platform to find more customers beyond the easiest existing demand. The quality and depth of the conversion feedback become part of the media system itself.
Purchases grew much faster than daily spend
From April 1 to 24, Osée spent €5,708.28 and recorded 100 purchases. From May 1 to 7, it spent €5,137.21 and recorded 161 purchases. Normalized by day, spend moved from €237.85 to €733.89 while purchases moved from 4.2 to 23.
Cost per purchase fell from €57.08 to €31.91. Osée was not simply buying more customers with more money. Purchase volume grew faster than the budget needed to produce it.
What this shows about Bily
Bily can strengthen the signal behind an ambitious media plan. It gives Meta more supported commerce events and better identity, then lets the growth team judge the result where it matters: purchase volume, spend capacity, and cost per purchase.
For Osée, the feedback loop grew stronger as the media program grew larger. Purchases per day grew faster than spend per day, and purchase efficiency improved at the same time.
Results reflect Osée’s three-month signal comparison and the preserved April 1 to 24 and May 1 to 7 Meta campaign views. Performance varies by brand, offer, market, campaign mix, and media strategy.
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