-12%
Meta CPM
6.4 to 9.4
Purchase Event Match Quality
642
Paid orders with valid Meta ad IDs
What to take from these results
The signup comparison uses 14 complete days before Bily and 14 complete days after Bily, with activation day excluded. The later signal proof covers July 1 to 21, 2026.
The full story
Atari helped shape the arcade, home console, and personal computer industries after its founding in 1972. Pong, Asteroids, Centipede, and Missile Command became part of gaming culture. Today the company carries that legacy forward through video games, consumer hardware, and licensing.
That mix creates a modern commerce challenge. A fan might discover a new game, return for a classic release, shop for hardware, or buy a branded product after seeing a paid social campaign. The journey can stretch across products, devices, and several visits.
For Atari’s growth team, the important question is not how many events the storefront produces. It is whether Meta receives reliable feedback about real purchases, with enough identity and campaign context to learn from them.
The first account window moved the metrics that matter
The comparison uses 14 complete days before Bily and 14 complete days after Bily, with activation day left out. Purchase Event Match Quality moved from 6.4 to 9.4.
Meta CPM fell 12% in the same comparison. Atari was giving Meta stronger purchase feedback while the platform bought impressions more efficiently.
Why better purchase signal can lower media cost
Meta learns who to reach from the outcomes it receives. Cleaner purchase events with stronger identity give the delivery system better examples of the customers a campaign is trying to find.
Meta’s April 2026 benchmark points in the same direction. Advertisers using web Conversions API recorded a 17.8% lower average cost per result than advertisers not using it.
The later signal window showed the depth behind the lift
In a closed 21-day window, Bily resolved 2,306 Atari orders under one consistent set of duplicate, cancellation, and date rules. Within that order base, 642 paid orders retained a valid Meta ad ID.
Atari’s storefront produced 2.06 million unique first-party commerce signals across 15 event types. Bily carried 99.979% of the shared event stream into stable commerce facts, keeping the purchase feedback clean at Atari scale.
What this shows about Bily
Bily upgrades the conversion signal Meta learns from. It captures more first-party commerce activity, improves the identity attached to purchases, removes duplicates, and keeps campaign context connected to the outcome.
For Atari, Purchase Event Match Quality moved from 6.4 to 9.4 and Meta CPM fell 12%. The later signal window showed that the same feedback loop could stay reliable across more than two million events.
The signup result compares 14 complete days before and after Bily with activation day excluded. The signal-scale figures cover July 1 to 21, 2026. Meta’s 17.8% figure is a separate cross-advertiser web CAPI benchmark. Performance varies by market, campaign mix, and media strategy.
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