Pohesia: more Meta purchases as spend increased

Pohesia was ready to reach a larger audience, but it did not want to buy scale by accepting weaker customer economics.

The account first needed a better feedback loop. Meta could only learn from the commerce activity that made it back to the platform.

After Bily was connected, the later signal snapshot showed 57% more event data reaching the Meta pixel. Purchase Event Match Quality moved from 7.4 to 9.4, taking the rating from Good to Great.

More conversion feedback for Meta

Bily’s Edge Pixel sent supported commerce events through a first-party, server-side path. Meta received more examples of the actions that led toward a purchase, with stronger identity attached to the purchase itself.

The signal snapshots span three months. The campaign result comes from two separate seven-day views, so the signal change and business outcome stay easy to inspect.

Purchases grew faster than spend

From April 18 to 24, Pohesia spent €4,416.96 and recorded 121 purchases. From May 3 to 9, it spent €8,350.25 and recorded 255 purchases. Spend grew 1.9x while purchases grew 2.1x.

Calculated from those screenshot totals, cost per purchase moved from €36.50 to €32.75, a 10% improvement. The account reached further without giving up purchase efficiency.

What this shows about Bily

Bily can support the moment when a brand asks Meta to learn from more demand and more budget at once. The infrastructure improves the conversion feedback available to the platform, while the growth team keeps judging success in commercial terms.

For Pohesia, more event data and a stronger Purchase match rating came first. Purchases then grew faster than spend and cost per purchase moved down in the preserved campaign views.

Results reflect the approved three-month signal comparison and the preserved April 18 to 24 and May 3 to 9 Meta campaign views. Performance varies by brand, offer, market, campaign mix, and media strategy.