In today’s attention economy, customer journeys are anything but linear. A single purchase might begin with a TikTok swipe, continue with a branded Google search, and close on Instagram via retargeting. Each touchpoint plays a role—but if every platform tracks in isolation, you’re left with fragmented stories and broken attribution.

That’s where most marketers go blind: Google thinks it won, Meta takes the credit, and TikTok gets ignored. This fractured visibility leads to misallocated budgets, premature creative fatigue decisions, and siloed strategy.

Bily solves this by unifying event data from all channels—TikTok, Meta, Google, and beyond—into a centralized schema. Every interaction is stitched together using first-party identifiers (email, phone, user ID), forming a single, chronological timeline. This timeline becomes the source of truth: a real customer journey, not just platform guesses.

The impact is enormous. Now, teams can clearly see how top-funnel TikTok videos drive search lift, which then gets closed by Meta. They can invest confidently in awareness without fearing wasted spend—because the downstream impact is visible, measurable, and attributable.

Cross-channel cohesion transforms marketing from disconnected efforts into an orchestrated, high-ROI symphony.